Segmentation Survey Report: A Low-Carbon Diet and its Impact on the Climate Crisis
About
This survey report analyzes consumer awareness of the climate crisis and response strategies, particularly consumer perceptions and acceptance of low-carbon diets and alternative foods (e.g., plant-based proteins, insect-based, microbial fermented, and cultured meat), as part of efforts to address the climate crisis.
This report can serve as baseline data for establishing policies and industrial strategies aimed at fostering a sustainable food consumption culture and responding to the climate crisis.
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Executive summary
Awareness of Climate Crisis
9 out of 10 respondents recognize the climate crisis as a significant social issue.
However, only 34% view it as the top priority issue to address.
Factors contributing to the climate crisis in the agriculture and food sector are found as follows: plastic/disposable items (94%), food waste (90%), factory farming and meat consumption (89%), and long-distance transportation of agricultural products (83%).
Awareness and Practice of Low-Carbon Diets
63% responded they were unfamiliar with low-carbon diets, yet 76% expressed a high intention to practice them in the future.
Practitioners or those intending to practice identified environmental protection and health management as their main reasons.
Reasons for not intending to practice included preference for familiar diets, dissatisfaction with taste/texture, and high prices.
Awareness and Acceptance of Alternative Foods
4 out of 10 have tried alternative foods, with 70% of them satisfied.
Awareness ranks as follows: plant-based protein (61%), edible insects (51%), microorganism-fermented foods (34%), and cultured meat (31%).
Reasons for non-preference include concerns about taste/texture, lack of product trust, preference for meat, high price, and low accessibility.
79% believe alternative foods contribute to addressing the climate crisis, indicating a need to address non-preference factors.
Policy Directions for Expansion
91% recognize that information on the climate impact of food consumption should be more widely known.
81% recognize the need to expand low-carbon diets and alternative foods.
Expectations for the central government's role are highest among entities expected to drive expansion, followed by companies, citizens, and local governments.
Policies for price stabilization and support, awareness campaigns and education, enhanced product accessibility, and improvements to the industrial base and legal framework are necessary.
