SFOCフィード

🌱 Alternative proteins may play an important role in building a more sustainable food system — but how ready are Korean consumers to embrace them? During the 2026 Vegan Festa and Green Festa in Seoul, Solutions for Our Climate (SFOC) conducted an on-site consumer survey to capture the attendees’ attitudes towards alternative proteins as part of a wider analysis of consumers’ perceptions of the relationship between dietary choices and the climate crisis.  Our latest report compiles these findings, highlighting the significant potential for sustainable diet transitions among consumers who recognize the connection between food and climate but have not yet fully translated that awareness into action. 🗝️ Key Findings 🔸Despite over 60% of survey respondents having tried plant-based meat, regular consumption remains low, indicating that awareness and curiosity alone do not translate into lasting dietary changes. 🔸One-size-fits-all messages are unlikely to expand alternative protein adoption as motivations vary across consumer segments, from climate and animal welfare to health concerns. 🔸Improving affordability, taste, availability, and product diversity could unlock significantly greater uptake among consumers open to increasing their alternative protein consumption. 🔸A large segment of respondents was not opposed to alternative proteins, being undecided about long-term commitment due to barriers that, if removed, could create substantial potential for growth of the Korean market. As the pressure to transition to a more sustainable food system grows, consumer insights like these are critical for shaping the policies, industry strategies, and public engagement efforts which will determine the speed and scale of Korea’s alternative protein market expansion. #ClimateAction #AlternativeProtein #SustainableFoodSystems #SFOC

🌱 Alternative proteins may play an important role in building a more sustainable food system — but how ready are Korean consumers to embrace them? During the 2026 Vegan Festa and Green Festa in Seoul, @forourclimate conducted an on-site consumer survey to capture the

🏭🌏 The future of green steel may be decided in East Asia. China, Japan, and South Korea are racing to define what "green steel" means — and their choices could shape global steel markets, export competitiveness, and the pace of decarbonization. But not all standards are created equal. Credible green steel standards need clear emissions thresholds and product-level traceability. Without them, markets could lock in carbon-intensive production, increase the risk of greenwashing, and undermining market confidence. 👉 Swipe through to see how the region's competing approaches compare. #GreenSteel #Steel #IndustrialDecarbonization #ClimatePolicy #CBAM

🚘 Could Hyundai Motor Group's actual CBAM exposure be far higher than investors have been led to expect? New SFOC analysis suggests Hyundai Motor's projected EU Carbon Border Adjustment Mechanism (CBAM) liability-related costs for its EU operations may be substantially underestimated, leaving investors with more questions than answers. 📊 While Hyundai estimates its CBAM-related costs will reach around $1.43 million USD by 2030, our modeling indicates actual costs could be $52.9–129 million USD higher due to gaps in disclosed data and assumptions. With CBAM's scope set to expand in 2028 to include automotive components and commercial vehicles, transparency around carbon-related trade costs will become increasingly important for investors assessing financial risk. Our latest report provides key investor questions, a technical disclosure framework, and a financial model for evaluating Hyundai's CBAM exposure. #ClimateAction #CBAM #CorporateDisclosures #ESG #Hyundai #Steel #SFOC Hyundai Motor Company | Hyundai Steel | Kia Worldwide | WorldAutoSteel | Lead The Charge